FAQ

Do I need to keep my phone and the app active or can I close the app?

The Media Rewards app is designed to work passively. You never need to actively use the app. You can press the home button of your phone and the app will continue to run in the background. The app is not always LIVE with monitoring; it will automatically decide when to start and stop monitoring for media exposure. This means that you don't need to interact with the app to receive points or to be eligible for rewards. You may still choose to pause monitoring manually, because we believe you should always be in control.

Sometimes the app is not monitoring. Does that affect my points?

No. You will receive points for the time that you leave the app running in the background, whether it's LIVE with monitoring or not. This is because the app doesn't monitor non-stop. However, if you choose to PAUSE monitoring manually or kill the app in the background, you will not receive points during that inactive period.

How can I win rewards?

You will be automatically entered into one or more prize draws by keeping the app installed, enable monitoring, take part in a short online survey, and carry your mobile device with you while you are watching TV or online video and listen to the radio.

If you comply with the prize rules you'll be entered into a monthly draw - together with other selected panel community members.

What data is collected?

We gather anonymous data on media exposure. We use the information that we collect to provide clients with anonymous market research reports.
Example data:
user_id: 1234, matched_content: ABC radio ad, audio_fingerprint: 265523236267, timestamp: 6:13 PM

Does the app record audio?

NO. Audio is never recorded or saved. The app can only identify media by matching specific audio frequencies of our advertisements and content. How? The app converts sound within proximity of your mobile device to a string of numbers named 'audio fingerprints'. These audio fingerprints are matched against equivalent data from the audio of our advertisements and content. This enables us to securely and anonymously match the advertisements that you have likely been exposed to. So only sound that relates to our content can be analysed. All other sound is NOT identifiable.

Does the app collect or store my personal information?

Media Rewards does NOT collect any personally identifiable information about you. Data collection is anonymous. Your personal code is linked to your panel membership number or e-mail address to accommodate reward payouts that you may win.

Will the app impact my battery life?

The app runs in the background and uses a negligible amount of power. There won't be any noticeable impact on the daily battery life of your mobile device. If you're using your device heavily, the app with switch off monitoring automatically to make sure you'll keep enough battery for the rest of the day. If you're low on battery we will completely stop monitoring until you are charged again.